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Should You Start an Author Newsletter?

Here’s why starting an author newsletter is beneficial and why you should give it a try.

First of all, author newsletters give you the chance to connect with your readers in a more personal way. Sure, you can post updates on social media, but a newsletter provides a direct line of communication with your readers. You can share exclusive content, answer reader questions, and even share personal anecdotes or stories about your writing process. It’s like having a chat with your friends, only your friends are also your fans.

Secondly, author newsletters can be a great way to get creative. You can play around with different themes, designs, and formats to make your newsletter stand out. For example, you could include fan art, illustrations, or even short stories. You can also experiment with different types of content, such as author interviews, book recommendations, or writing tips. The sky’s the limit, and you can let your creativity run wild.

Thirdly, author newsletters can help you build a stronger relationship with your readers. By sharing your writing journey and opening up to your fans, you can create a sense of community and connection that goes beyond just reading your books. Your fans can feel like they’re a part of your world, and you can get to know them better too. It’s a win-win situation.

But how do you get started with an author newsletter? It’s easier than you might think. There are plenty of platforms out there that make it simple to create and send newsletters, such as Mailchimp, Constant Contact, and YAMM. Once you’ve signed up, you can start drafting your first newsletter and let your creativity run wild.
So why not give it a try? Your fans will love it, and you might just enjoy it too.

What are your thoughts about author newsletters? Have you found that a certain frequency of sending them out works best? Let us know in the comments below.

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